Graphic Designer & Social Media Content Specialist
About the Role
We are looking for a creative and motivated Graphic Designer & Social Media Content Specialist to develop original visual content and strengthen our brand across Instagram, LinkedIn, Facebook, and other Meta platforms.
In this role, you will create distinctive designs, branded photography, social media content, and compelling brand stories. You will collaborate closely with our marketing and technical writing teams to ensure that all content is visually engaging, consistent with our brand, optimized for search and social platforms, and aligned with business goals.
The ideal candidate combines strong graphic design skills with storytelling, social media, photography, and digital marketing experience. Knowledge of Blender and Unreal Engine is preferred.
Responsibilities
- Create original graphics, layouts, illustrations, and visual assets for social media, marketing campaigns, websites, presentations, and other digital channels
- Plan, design, and publish content for Instagram, LinkedIn, Facebook, and other Meta platforms
- Develop engaging brand stories that communicate our identity, values, products, and services
- Produce and edit branded photography, including product, lifestyle, event, and team photos
- Maintain a consistent visual identity across all content and communication channels
- Collaborate with the marketing team to develop campaign concepts, content calendars, and promotional materials
- Work with technical writers to transform complex information into clear and visually engaging content
- Create infographics, diagrams, social media carousels, and other visual storytelling materials
- Apply SEO and social media optimization practices to captions, image descriptions, metadata, website graphics, and published content
- Research design trends, audience interests, keywords, competitors, and platform best practices
- Monitor content performance and use engagement data to improve future designs and campaigns
- Organize and maintain brand assets, templates, photographs, and design files
- Prepare content in the correct sizes and formats for each platform
- Create motion graphics, animations, or 3D visual content when needed
Required Qualifications
- Proven experience in graphic design, visual communication, social media content creation, or a related role
- A strong portfolio demonstrating original design work, branding, photography, and digital content
- Proficiency with tools such as Adobe Photoshop, Illustrator, InDesign, Lightroom, Figma, Canva, or similar software
- Understanding of content requirements and best practices for Instagram, LinkedIn, Facebook, and Meta platforms
- Strong visual storytelling, typography, layout, color, and branding skills
- Experience editing and preparing photographs for digital use
- Basic knowledge of SEO, keyword research, metadata, and content optimization
- Strong written and verbal communication skills
- Ability to manage multiple projects, meet deadlines, and respond constructively to feedback
- Ability to work effectively with marketing, writing, and technical teams
Preferred Qualifications
- Experience with Blender, Unreal Engine, or other 3D design and rendering tools
- Motion graphics or video-editing experience using After Effects, Premiere Pro, DaVinci Resolve, or similar software
- Experience creating 3D product visualizations, environments, animations, or interactive content
- Familiarity with social media scheduling and analytics tools
- Experience working with technical, engineering, technology, or product-focused organizations
- Knowledge of website content management systems and digital accessibility standards
What Success Looks Like
- Consistent, high-quality visual content across all social media platforms
- Stronger brand recognition and a clear, cohesive visual identity
- Increased engagement, reach, and audience growth
- Effective collaboration between design, marketing, and technical writing teams
- Creative brand stories that make complex ideas understandable and memorable